Alliance Sanitary Products has invested £100,000 in rebranding as Highlife Bathrooms – a development aimed at establishing itself as a household brand name in the consumer retail market.
The rebranding is the result of a far-reaching development process that has seen the East Kilbride-based bathroom specialist run customer focus groups across the UK; fill gaps in its product portfolio; add to its research and development capacity to enable it to identify and react to both current and anticipated market trends; and develop a completely new brand identity.
Charles Kyriacou, co-owner of Highlife Bathrooms, said: “During the 15-years since founding Alliance, the market has changed beyond all recognition. Bathrooms are no longer a purely functional element of the home, but instead reflect the tastes and aspirations of homeowners.”
“We are already firmly established as one of the most trusted and popular names in the trade market, but strongly believe we have the ideal combination of products – both fresh and modern, and stylishly traditional – and expertise to turn Highlife Bathrooms into a renowned household name.”
Highlife Bathrooms will continue to sell Alliance’s most popular ranges, but has also added over 100 new products to its enhanced offering.
from SPECIFIER REVIEW http://bit.ly/2SN6NjX
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