Fit and Forget Campaign Delivers for VitrA

VitrA reports that its innovative Fit and Forget campaign designed to highlight the design features of VitrA’s concealed cistern frames has seen sales double year on year.

VitrA is a major supplier of wall-hung sanitaryware and of the frames that make installation fast and straightforward. To encourage retailers to make greater use of VitrA concealed frames, the company launched its Fit and Forget campaign earlier this year.

“We offer an extensive range of wall-hung WC’s from our in-house design team and from international designers that have undoubted consumer appeal,” says VitrA Marketing Manager Margaret Talbot. “But there is consumer unfamiliarity around the benefits of wall-hung WC’s and a reluctance by retailers to consider alternative manufacturers. We recognised that both installers and retailers needed to better understand the VitrA offering. VitrA offers a comprehensive range of systems making us a single source supplier for all things bathroom.”

Selected retailers were chosen to receive a direct mail package which included an introduction letter and elegant presentation box containing the award-winning complementary Sirius Flush Plate, 8 flush plate spec cards, incentive information, flyers and a poster for the installer promotion that ran alongside the retailer incentive.

Retailers that received the direct mail pack could claim a free frame and as a further incentive, VitrA offered a £10 Love2Shop voucher for every frame purchased.

Continue reading Fit and Forget Campaign Delivers for VitrA at SPECIFIER REVIEW.

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